Selfridges will launch House of Deréon this autumn...

Okay so we might not be able to sing and dance like Beyonce (pat on the back for those who can) but come September we will have the chance to dress like the style icon, Beyonce and her mother will introduce their House of Deréon line to the UK with a launch at Selfridges.

Named after Beyoncé’s grandmother, Louisiana dressmaker Agnéz Deréon, the two women have been designing the brand since 2005, Tina Knowles commented on the brand in a recent statement saying ‘The combination of colours, exotic prints and silhouettes make for a cohesive collection with tremendous appeal. Beyoncé and I are so proud of the line-up and we can't wait to see the consumer's response and how she makes it her own,’
I'm sold already and I haven't even seen the line yet. Honestly though: how could anyone resist?

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